MiiND is exceptional – a platform that offers free, 24/7 access to valuable mental health resources for young people. Their commitment lies in breaking the stigma associated with seeking mental health assistance and aims to empower young people with evidence-based strategies to confront their mental health challenges.
MiiND offers an innovative online platform for mental well-being. It includes workbooks with techniques, tools, videos, and coping strategies for young people’s mental health journeys. MiiND includes an interactive digital lounge for young individuals, parents, mentors, and the community to support mental well-being.
At Chilli, we are privileged to support and collaborate with a business that advocates for mental health support. We take immense pride in our work together and are eager to share MiiND’s inspiring story with our Chilli community.
To learn more about MiiND, watch our latest video and hear directly from Carmen and Matt, the visionary co-creators of MiiND, as they share their firsthand experiences with creating MiiND.
Our journey with MiiND began with our Growth Accelerator Workshop, which evolved into several collaborative projects. Chilli Group has played a pivotal role in shaping MiiND’s identity through the development of its branding, website, and captivating character concepts.
At Chilli, we are not just a group of “yes” people.
With three decades of experience, we understand what works and what doesn’t for businesses. We thrive on challenging the status quo and delivering intelligent, creative solutions tailored to your unique needs. Our person-centric approach, friendly staff, and commitment to excellence make us your trusted partner in the journey towards success. Explore the projects we collaborated with MiiND on.
In addition to website design and branding, MiiND utilised Chilli’s production agency Pepper Productions.
Our team at Pepper specialises in video production and photography, creating stand-out content that resonates and captivates audiences. Pepper completed a full-day shoot for MiiND, and it was nothing short of a success.
The shoot featured a vibrant group of enthusiastic children who eagerly took their places in front of the camera. The Pepper crew skillfully managed the young talents, finding the perfect balance between control and an enjoyable, memorable photoshoot experience. This accomplishment shows our exceptional expertise.
The final results of the imagery and videography are a testament to our abilities.
Our partnership with MiiND began with our Growth Accelerator Workshop.
We believe that strategic marketing planning is the cornerstone of organic business growth and provides a sustainable competitive advantage when executed effectively. Our Growth Accelerator program equipped MiiND with the tools and frameworks necessary to unlock their potential at every stage of the customer journey, driving growth and increasing market share. We helped set clear goals, and created realistic strategies, which helped to ensure the longevity of the business. The direct outcome of our Growth Accelerator Workshop was MiiND’s brand development, website development, character development and animation video.
Chilli worked closely with MiiND to shape its brand identity.
Together, we developed a fun, engaging, and modern brand that resonates with MiiND’s mission. We recognised that MiiND’s mission to provide accessible mental health resources to young people required a brand that resonates with its audience on an engaging level. To achieve this, we dove deep into the brand values and ethos of MiiND, which was founded during our Growth Accelerator workshop. These values were distilled into visual elements that would speak volumes to anyone encountering the brand.
The MiiND smiley icon, was designed as a symbol of hope, and extends a warm and inviting embrace, reminding everyone that the path to mental health doesn’t have to be daunting or intimidating. The result was a brand identity that was not only visually appealing but also carried a powerful message of empowerment to young people to take action with free 24/7 mental health support.
Chilli also designed and developed MiiND’s website and support platform.
The website is designed to be an engaging and user-friendly platform that ensures easy accessibility for young people seeking mental health resources. From the layout and colour scheme to the content and visuals, every element was meticulously crafted to reflect MiiND’s essence and values.
At Chilli, we believe in immersing ourselves in your business and becoming an extension of your team.
Our talented senior website developer, worked endlessly to ensure the website’s seamless functionality. Damian attended the soft launch event for MiiND, to watch the project we created together launch. His commitment and dedication show the strong partnership between Chilli’s team and clients.
In addition to website design and branding, MiiND utilised Chilli’s production agency Pepper Productions.
Our team at Pepper specialises in video production and photography, creating stand-out content that resonates and captivates audiences. Pepper completed a full-day shoot for MiiND, and it was nothing short of a success.
The shoot featured a vibrant group of enthusiastic children who eagerly took their places in front of the camera. The Pepper crew skillfully managed the young talents, finding the perfect balance between control and an enjoyable, memorable photoshoot experience. This accomplishment shows our exceptional expertise.
The final results of the imagery and videography are a testament to our abilities.
Chilli played a role in completing various graphic design projects for MiiND.
This included assisting in the development of a graphic character and accompanying animation video. Chilli’s efforts were part of a team endeavour to create an engaging and captivating graphic design project for MiiND.
MiiND is an extraordinary company that is revolutionising the approach to mental health services and playing a pivotal role in breaking the stigma surrounding seeking mental health assistance. We take immense pride in our role of supporting MiiND on their remarkable journey and our contribution to the creation of a platform that is bound to create positive change in the mental health sector.
Our collaboration highlights the power of creativity, expertise, and strategic partnership in bringing a brand’s vision to life. As we move forward, we remain committed to creating more impactful stories and fostering lasting connections with MiiND. If you’re seeking to transform your business and want to engage with your audience on a deeper level, contact us today to see how we can help.
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(07) 5437 7788
info@chilligroup.com.au
2/1 Innovation Pkwy, Birtinya QLD 4575
We acknowledge the Traditional Custodians of this land where we create, work and live, the Gubbi Gubbi (Kabi Kabi) people. We acknowledge their spiritual, and cultural belonging and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
Meeting face to face is always preferred as it can be helpful to call on our relevant team members if required.
However we are also happy to chat via Zoom.